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4th February 2021: LEGO Ideas® today announced they will be bringing SEGA’s® legendary speedster, Sonic the Hedgehog™, to brick form, thanks to a concept design submitted by 24 year-old, UK based, LEGO® superfan Viv Grannell. Viv, also a passionate Sonic fan, created her design as a submission to the LEGO Ideas® platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality.
Viv’s design was inspired by SEGA’s critically acclaimed 2017 platformer experience Sonic Mania™, and features iconic characters and environments from the game’s Green Hill Zone level. Once the design was completed, it achieved the prerequisite 10,000 votes from LEGO fans worldwide – before being greenlit to go into production by the LEGO Group.
Talking about the winning idea, Viv Grannell said; “I’ve been invested in the world of Sonic for almost my entire life, and it’s such a perfect fit for the LEGO system that I spent about a year rallying support for it to happen. Having 10,000 people back my design was overwhelming enough, even with friends and family behind me, but having it be selected for further development was the most exciting secret I have ever had to keep!”
The Sonic Mania Green Hill Zone LEGO Ideas® design will now go into the product development phase, in partnership with SEGA® and once finalised will be available worldwide. Talking about the collaboration, Jason Rice, Director of Brand Licensing, SEGA® Europe Ltd, said; “At SEGA, we’ve always encouraged fans to take part in the legacy of the Sonic franchise through their own creations and it’s wonderful to see the tradition continued through the LEGO Ideas® program. We’re thrilled to partner with Viv and the LEGO Group, and hope to inspire fans to continue creating their own unique Sonic the Hedgehog™ experiences for generations to come.”
The Sonic Mania Green Hill Zone LEGO Ideas® design is the ultimate embodiment of Sonic the Hedgehog’s™ past and future as the franchise celebrates its 30th anniversary this June. Featuring a wide variety of elements inspired by Classic Sonic, the set will provide LEGO collectors and Sonic fans alike a truly supersonic LEGO experience.
To find out more about the LEGO Ideas platform and see other designs that have been developed into products visit: http://ideas.lego.com.
Notes to Editors:
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2020 The LEGO Group.
About the LEGO Ideas platform
LEGO® Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.
About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at www.sega.co.uk
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