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San Francisco & London – February 26, 2015
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SEGA AND MATTEL BRING HOT WHEELS TO CRAZY TAXI CITY RUSH
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– For Limited-Time Only Cruise Around Bay City in the Exclusive Hot Wheels® Bone Shaker Crazy Taxi Car –
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| Put the pedal to the metal! SEGA Networks and Mattel Inc. have teamed up to bring one of Hot Wheels’ most popular hot rods to Crazy Taxi City Rush. The Bone Shaker™ will be available for players to race around Bay City with for a limited time.
The world-famous Bone Shaker is one of Hot Wheels’ most sought after & iconic rides! . In this first-ever deal, the notorious hot rod gets a makeover in the form of a sleek open top. Players will be able to unlock the car through in-game activities, or they may purchase the car right away using real money. Along with Bone Shaker, other Hot Wheels branded items will also be available, including the Spare Hot Wheel tire trunk cover, a Hot Wheels-themed decal and more. Once purchased or unlocked, players will retain access to all the Hot Wheels content after the in-game event ends.
The Hot Wheels in-game event begins today and will run for the next month. Most recently, players will have noticed that Crazy Taxi City Rush includes snow to celebrate the winter season and a newly introduced night mode for driving. For more information about Crazy Taxi City Rush, visit us on Facebook: www.facebook.com/segacrazytaxi
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About SEGA Networks Inc:
SEGA Networks Inc. is a division of Tokyo, Japan-based SEGA Corporation, and is focused on creating fun, compelling and engaging entertainment that features iconic SEGA® intellectual property as well as original content for mobile and tablet devices. Since 2008, SEGA has been a leader in the smartphone and tablet space with the wildly successful Super Monkey Ball™ and continues to be at the forefront of gaming, launching more than 85 games. SEGA Networks Inc. includes acclaimed studios Hardlight™ Studio and Three Rings™. Recent SEGA Networks Inc. titles include Sonic Dash™, Sonic Jump, Crazy Taxi City Rush and Super Monkey Ball Bounce. For more information, visit www.sega.com.
About Hardlight:
Based in the UK and founded in 2012, Hardlight Studio is an internal development studio owned by SEGA Corporation. Composed of a small, dedicated team with drive, passion and creativity, Hardlight focuses on making high-quality games for mobile devices. Hardlight is behind Sonic the Hedgehog™’s latest critically acclaimed adventures on mobile platforms: Sonic Jump™ and Sonic Dash. For more information please visit: www.hardlightstudio.com.
©SEGA. All rights reserved. SEGA is registered in the US Patent and Trademark Office. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Corporation. Android and Google Play are trademarks of Google Inc. App Store is a service mark of Apple Inc.
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